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Exam Google-Ads-Video Overview - New Google-Ads-Video Test Materials

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Google Ads Video Professional Assessment Exam Sample Questions (Q20-Q25):

NEW QUESTION # 20
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

A. Avoiding double serving ads in the Google Search results.
B. Preventing Google ads from double counting conversions.
C. Enabling Video ad extensions within their Google Search campaign ads.
D. Receiving a reduction on their average cost-per-view.

Answer: B

Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.

NEW QUESTION # 21
An account manager decides to use Custom Audiences for their new Video action campaign. What implementation suggestion would you recommend?

A. Use five of their best-converting placements from their Display campaigns.
B. Combine their Custom Audiences with Demographic Audiences in the same ad group.
C. Use 10 to 15 of the best-converting keywords from their Search campaigns.
D. Layer as many audience types as possible within the same ad group.

Answer: C

Explanation:
B: Use 10 to 15 of the best-converting keywords from their Search campaigns.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options are not optimal strategies for Custom Audiences.

NEW QUESTION # 22
A marketing manager is creating a Google Video campaign with a consideration goal and cost-per-view (CPV) bidding. What should they expect for their max CPV compared to their actual CPV?

A. Actual CPV is often less than max CPV because it's a reserve buy.
B. Max CPV is often less than actual CPV because it's auction bidding.
C. Actual CPV is often less than max CPV because it's auction bidding.
D. Max CPV is often less than actual CPV because it's a reserve buy.

Answer: C

Explanation:
B: Actual CPV is often less than max CPV because it's auction bidding:In a CPV bidding auction, you set the maximum amount you're willing to pay for a view (max CPV).
The actual CPV you pay is determined by the auction, and you'll often pay less than your max CPV to win the auction.
Auctions are dynamic, and the price you pay depends on the competition.
Reserve buys are not used for CPV bidding.

NEW QUESTION # 23
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

A. Skippable in-stream ads and bumper ads
B. Non-skippable in-stream ads and bumper ads
C. Non-skippable in-stream ads and in-feed video ads
D. Skippable in-stream ads and in-feed video ads

Answer: D

Explanation:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.

NEW QUESTION # 24
If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

A. Skippable in stream ads and CPM bidding
B. Bumper ads and CPM bidding
C. Bumper ads and CPV bidding
D. Skippable in stream ads and CPV bidding

Answer: D

Explanation:
C: Skippable in stream ads and CPV bidding
Skippable in-stream ads allow for longer form content, which is needed for product and brand consideration.
CPV bidding allows payment to only occur when a user watches the add.

NEW QUESTION # 25
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